Thursday, April 13, 2017
Burger King's newest ad aimed at tapping into your home's smart tech goes terribly wrong, not sure what they were thought would happen when they basically challenged the internet to screw with their Wikipedia page. Obviously who ever made and approved this ad doesn't understand how Wiki pages work or quite possibly where these magically AMP snippets come from that are used to answer voice searches on Google, Amazon and similar devices.
In addition these issues, many users didn't like having their Google Home hijacked by an advertisement. Once the request is made you are forced to sit through the entire voice answer, basically doubling the time the ad takes. The ad has now been modified so that it no longer auto triggers your device to perform the voice search.
Sunday, March 19, 2017
Here is a video I put together that show just a couple of the statistics that proves video marketing is better at reach, engagement and sales than pictures and word copy or articles. Contact me if you would like to put together an animation or info-graphic video like this one, Melinda 954-993-6216,