Thursday, April 13, 2017

Burger King's newest TV ad had a disastrous flaw - It's Wiki page

Burger King's newest ad aimed at tapping into your home's smart tech goes terribly wrong, not sure what they were thought would happen when they basically challenged the internet to screw with their Wikipedia page. Obviously who ever made and approved this ad doesn't understand how Wiki pages work or quite possibly where these magically AMP snippets come from that are used to answer voice searches on Google,  Amazon and similar devices.

In addition these issues, many users didn't like having their Google Home hijacked by an advertisement. Once the request is made you are forced to sit through the entire voice answer, basically doubling the time the ad takes. The ad has now been modified so that it no longer auto triggers your device to perform the voice search.

No comments:

Post a Comment